SEOUL-- Initially launched jointly by American University (AU) and Beijing Normal University (BNU) in 2016, CBF has been held annually with the aim to encourage dialogue and communication among experts from academia and practice in capital areas. Specifically, the focus has been on the key issues and patterns in the business world of each year.

The 5th CBF will be hosted by Seoul School of Integrated Science&Technologies (aSSIST) based in Seoul, Korea with BNU. The title of this year’s conference is ‘The New Business Paradigm for Firms, Major Cities, and Nations in the Pandemic Era.’ There are four themes for CBF 2021 as follows.

·Panel 1: Entrepreneurship and Government Policies for Corporate Innovation
·Panel 2: The COVID-19 Pandemic and Response Strategy
·Panel 3: The Changing Nature of Corporate Innovation
·Panel 4: Leadership and Cultural Industries: Progress and Prospects

More than 20 speakers have participated in CBF 2021 from countries across Europe, the US, and Asia. CBF 2021 will provide a good foundation for the collaboration between aSSIST, BNU, and other universities and institutions around the world.